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A man watches a butterfly struggling to emerge from its cocoon. It managed to make a small hole, but its body was too big to get through it. After a long struggle, it appeared to be exhausted and remained still. The man decided to help the butterfly and cut open the cocoon, releasing it. However, the butterfly’s wings were all crumpled. The man continued to watch, hoping that the butterfly would spread its wings and fly away. Nothing happened; in fact, the butterfly spent the rest of its life dragging around its shrivelled wings, incapable of flight... The tight cocoon and efforts that the butterfly had to make in order to squeeze out of that tiny hole were Nature’s way of training the butterfly and strengthening its wings. 

Challenge job demands refer to the parts of your life that cost effort and challenge you. They promote personal growth by taking you out of your comfort zone (LePine, Podsakoff, & LePine, 2005). Each time you overcome a challenge job demand, you realise that you are capable of doing much more than you ever thought you could do. Challenges make you stronger. We'll provide you with different opportunities that will stretch you, so you can build physical, emotional, and psychological strength.