Personal Development
My authentic branding in action
Training overview
Do you feel the daily grind—working hard, delivering results, and navigating dynamic work environments? From academia to high-tech and now entrepreneurship, my journey taught me that advancing our career and achieving our goals require more than strong performance. It’s about effectively communicating our unique value and stories through branding to build meaningful connections and leverage our leadership skills for real impact in our fast-paced, globalized world.
Contrary to bragging and pretending, this personal branding training helps you embrace your true self and share your unique story—with authenticity and purpose—both online and in person, opening new doors to your sustainable career, well-being, and life balance. Highly practical and personalized, this training delivers tangible results for your personal and professional growth today:
“My manager asked me repetitively to present who I am, leaving me with an uncomfortable feeling since I could not really describe myself concisely. However, the exercises in this course allowed me to paint a clear picture of myBrand to my manager. This deepened the understanding of my manager as to who I am, what I value, what I can bring to the table, and as to which career path may suit me best. Overall, applying learnings from the myBrand section helped me directly in my current job, within one day of following this workshop.”
− Bright Mind and Engineer @ASML
Target audience
- Young professionals.
- Individuals pursuing career growth or transitioning to a new domain/culture.
- Everyone who seeks deeper meaning in their work and life.
Learning Objectives
- Grasp the significance of authentic branding for personal and professional success.
- Understand the essential personal branding components such as purpose, values and story.
- Create and showcase authentic brand mediums like a short pitch and an online profile.
- Boost confidence and adaptability in using personal branding effectively in diverse contexts.
- Embrace authentic growth through feedback and self-reflection.
Program
Start self-study (6-12 hrs.): Monday September 1st
You will receive information upon registration. This key part provides you with understanding of the ‘why’ and ‘what’ of branding, exercised by self-reflective tasks via e-learning on the myCreazzia platform.
Outcome: the basis knowledge of branding + self-made myBrand artifact.
Evening 1: Monday September 15th
You will present myBrand artifact and refine your LinkedIn profile using the effective communication tool of Computational Thinking.
Outcome: an enhanced LinkedIn profile, reflecting professional goals and personal qualities.
Evening 2: Monday October 6th
Plenary reflection of brand sharing experiences in life; Explore style and refine personal story in a new setting like networking events, interviews or online profiles
Outcome: a new tailored brand story
Extra support
Upon agreement, we set up WhatsApp group after the first session to support the ongoing growth and mutual support during and after the training.
Trainer
With over two decades as an Artificial Intelligence scientist in academia and the high-tech industry, and later venturing into educational entrepreneurship, Marina Velikova’s (PhD) quest for authentic living in harmony with others drives her purposeful career and self-sustenance. Along the way, she discovered the power of authentic branding to uniquely position herself and create genuine partnerships, aligned with her values and goals. You can read about her path with unusual choices here.
With her insights and experiences, and dedication to authentic growth, Marina passionately guides this journey in crafting and sharing authentic story for everyone, empowering them to stand out and thrive. Will you join her?
Costs
1450 Bright Coins, including dinner and drinks
Details |
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| Date | September 1, 2025 |
| Time | 17:00 - 21:00 |
| Seats | 9 from 10 available |
| Organizer | Bright Institute |
| Phone | +31 040 230 4117 |
| Venue | Bright institute, High Tech Campus 68, 5656 AG Eindhoven, The Netherlands |
Want to join this training, but not a member? Mail to: events@bright-society.com